Job
Description
Role & responsibilities 1. Creative Ideation: Collaborate with the marketing and creative teams to brainstorm and develop innovative concepts for marketing campaigns and digital content. Lead the ideation process, translating strategic objectives into creative solutions that resonate with the brands target audience. Stay updated with industry trends, design techniques, and emerging digital platforms to inspire fresh, relevant ideas. 2. Design and Visual Execution: Create visually stunning and cohesive digital assets, including social media graphics, website visuals, banners, email templates, and other digital marketing materials. Design marketing collateral for both digital and print media, ensuring consistency in brand identity and messaging across all channels. Develop storyboards, mock-ups, and prototypes to present design concepts and gain stakeholder approval. 3. Brand Consistency and Innovation: Ensure that all creative work aligns with the brands guidelines, maintaining a consistent look and feel across all visual communications. Introduce innovative design elements and approaches to refresh and elevate the brands visual presence. Work closely with the brand management team to adapt and evolve the visual identity as needed. 4. Collaboration and Leadership: Collaborate with copywriters, marketers, and other stakeholders to create integrated campaigns that combine strong visuals with compelling narratives. Provide mentorship and guidance to junior designers, fostering a collaborative and creative work environment. Manage multiple projects simultaneously, ensuring timely delivery and high-quality execution. 5. Digital Focus and Asset Creation: Specialize in creating digital-first assets, with a strong focus on user experience, responsive design, and platform-specific requirements. Develop interactive and animated content, such as GIFs, videos, and motion graphics, to enhance engagement on digital platforms. Optimize designs for various digital channels, including social media, email marketing, websites, and online advertising. 6. Quality Assurance and Refinement: Conduct thorough quality checks on all creative outputs, ensuring high standards of design and functionality. Iterate and refine designs based on feedback from stakeholders and performance metrics. Keep track of the latest software, tools, and technologies in graphic design to continually improve the quality and efficiency of creative output. Preferred candidate profile Bachelors degree in Graphic Design, Visual Arts, or a related field. Minimum 5+ years of experience in graphic design, with a strong portfolio showcasing expertise in digital asset creation and marketing collateral. Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Sketch, Figma, or similar tools. Strong understanding of digital marketing principles, user experience, and responsive design. Excellent visual storytelling skills, with a keen eye for detail, color, typography & layout. Ability to manage multiple projects simultaneously, with strong organizational and time-management skills. Experience in motion graphics, video editing, and interactive content creation is a plus. Working Conditions: Availability to work flexible hours, with the ability to meet tight deadlines when required. Ability to work both independently and as part of a collaborative creative team. Comfortable working in a fast-paced environment where creativity and innovation are highly valued.
