About The Company
Job Description - UI/UX cum Graphic DesignerSotbella is a contemporary fashion and lifestyle brand dedicated to celebrating individuality, self-expression, and affordable luxury. Our collections are trend-forward, emphasizing quality, creativity, and an exceptional customer experience. As a rapidly growing name in the fashion industry, Sotbella primarily appeals to Gen Z and millennial audiences, aiming to empower bold, confident, and fashion-conscious individuals. Our mission is to bring global fashion trends directly to our customers doorsteps, making style accessible and personalized. With a focus on innovation and customer-centricity, Sotbella is committed to redefining the online fashion shopping experience and establishing a strong digital presence.
About The Role
We are seeking a talented and passionate UI/UX cum Graphic Designer to join our dynamic team at Sotbella. In this role, you will be responsible for creating engaging and user-friendly digital experiences across our web and mobile platforms. Your expertise will help enhance our online shopping interface, ensuring a seamless and visually appealing journey for our customers. Additionally, you will craft high-impact marketing creatives, social media visuals, look books, and campaign assets that resonate with our brand identity. This position offers an exciting opportunity to work in a fast-paced environment, contributing to the growth of a trendy fashion brand while honing your skills in both UI/UX design and graphic content creation.
Qualifications
The ideal candidate should possess a bachelor's degree in Design, Visual Communication, or a related field. You should have between 1 to 4 years of relevant experience in UI/UX and graphic design, preferably within the fashion, e-commerce, or lifestyle sectors. Proficiency in industry-standard design tools such as Adobe Photoshop, Illustrator, Figma, Canva, and InDesign is essential. A strong sense of visual aesthetics, including typography and color theory, is required. Experience with responsive design and user-centered design principles is highly valued. Candidates with an understanding of current fashion trends and consumer behavior will have an added advantage. Excellent communication skills, effective time management, and meticulous attention to detail are crucial for success in this role.
Responsibilities
UI/UX Design:
- Design and refine user interfaces for websites, e-commerce platforms, and mobile applications to ensure an intuitive and engaging user experience.
- Create wireframes, prototypes, and detailed user flows based on user research, brand objectives, and best design practices.
- Collaborate closely with developers to facilitate accurate implementation of designs, ensuring consistency and quality.
- Optimize the digital shopping experience to boost conversions, engagement, and customer satisfaction.
- Stay updated on the latest UI/UX trends, especially within the fashion and retail industry, to incorporate innovative design solutions.
Graphic Design
- Develop visually compelling marketing assets including banners, emailers, social media creatives, advertisements, packaging, and catalogs.
- Create visual content for seasonal campaigns, product launches, and promotional activities to maintain brand relevance and appeal.
- Ensure brand consistency across all design outputs, adhering to brand guidelines and visual identity.
- Assist in designing visual merchandising materials such as look books and line sheets that showcase products effectively.
- Edit and enhance fashion photography to align with campaign aesthetics when necessary.
Benefits
- Opportunity to work creatively within a fast-paced and innovative fashion environment.
- Exposure to the entire process of fashion marketing, product launches, and digital branding.
- Collaborative, energetic, and youthful work culture that encourages innovation and growth.
- Competitive salary package along with performance-based incentives and career advancement opportunities.
- Access to learning resources and industry events to foster professional development.
Equal Opportunity
Sotbella is an equal opportunity employer committed to fostering an inclusive environment for all employees. We celebrate diversity and are dedicated to creating a workplace that respects and promotes individual differences. We do not discriminate based on race, gender, age, religion, sexual orientation, disability, or any other protected characteristic. All qualified candidates are encouraged to apply and will be considered solely based on their skills, experience, and qualifications.
