Graphic & Brand Designer

Key Responsibilities

1.Creative Design & Branding

• Lead the creation of visually compelling design solutions from conceptualization to execution, ensuring high visual impact and alignment with brand guidelines.
• Ensure consistency and cohesiveness of the brand identity across all visual platforms and touchpoints, including digital, print, and environmental branding.
• Develop illustrations, logos, and other designs that reflect the brand s core values. As well as video creation and editing.
• Create and maintain style guides, templates, and branding guidelines to standardize design output across all communication channels.
• Collaborate with marketing teams to strategize creative campaigns that align with the brand s messaging and audience.

2. Project & Campaign Management

• Lead multiple projects simultaneously , including brand identity, advertising, online and offline campaigns, design briefs, layouts, and final artwork.
• Analyze and interpret project briefs, ensuring a deep understanding of client or stakeholder needs to deliver tailored design solutions.
• Manage the creation of marketing collateral, including but not limited to: brochures, billboards, flyers, newsletters, press dossiers, pop-ups, and corporate materials.
• Offline : Ads, brochures, prospectus, flyers, billboards, newsletters.
• Online : Social media posts, banners, blogs, video creation, digital publications, and advertising assets.
• Collaborate with cross-functional teams (e.g., Admissions, IT, HR) to integrate design elements into broader projects such as Canva and iSAMS integrations, admissions forms, etc.
• Schedule and manage projects, keeping track of requests and providing up-to-date reports on design progress.

3. Content Development & Management

• Develop and design content for internal and external communications, such as newsletters, internal communications, inbound marketing templates, and other documents.
• Ensure content and design management on our group and school websites, landing pages, and intranet (WordPress, HTML, SharePoint).
• Collaborate with schools to ensure content aligns with their identity and ISP branding, supporting the consistent use of their stories and promises across all touchpoints.
• Enhance group and school websites appearance by ensuring images and designs are up-to-date and relevant.
• Support social media strategy by developing visual content that enhances engagement and aligns with regional marketing goals.

4. Asset Management & Data

• Curate, archive, and manage a data bank of suitable images, including in-house pictures and digitally manipulated images.
• Provide final production artwork for various media and ensure all design assets are in line with current branding standards.
• Conduct regular audits of visual assets to ensure consistency and update materials as needed to maintain brand relevance.

5. Innovation & Trend Monitoring

• Maintain a deep understanding of current design trends, tools, and technologies , ensuring that all designs are modern, effective, and impactful.
• Experiment with new design formats, animations, video content, google sites, Canva formats, Online Flibbooks...
• Ensure that all visual communications are accessible and responsive, with particular attention to user experience (UX) and interface (UI) design.

6. Collaboration with External Agencies & Partners

• Coordinate with external agencies, printers, and suppliers as needed to ensure timely and quality production of marketing materials.
• Collaborate with marketing and branding teams to monitor the effectiveness of design solutions and adjust creative strategies accordingly.

7. Team Guidance & Training

• Guide schools marketing teams , fostering a culture of creative excellence and adherence to brand guidelines.
• Provide individual support to schools marketing teams, helping them accomplish their design goals and ensuring alignment with the overall marketing strategy.
• Work closely with the regional and school marketing teams to support graphic design needs and ensure artwork requirements are completed as requested.

8. Ad Hoc & Other Responsibilities

• Perform any ad hoc tasks as assigned by the Company, providing support to ensure brand alignment in all visual touchpoints.