Google & Meta Ads

Job Summary:

As a Google and Meta Ads Executive, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google (Search, Display, YouTube) and Meta platforms (Facebook, Instagram). You wll work with the creative and content team to drive traffic, generate leads, and boost conversions through strategic ad placements and data-driven optimization.

Key Responsibilities:

Plan and execute performance marketing campaigns on Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram)

Conduct thorough keyword research, audience targeting, and competitor analysis

Write effective ad copies, select relevant creatives, and optimize landing pages for better performance

Monitor daily campaign performance: CTR, CPC, CPA, ROAS, Conversion Rate

A/B test creatives, headlines, and audience segments to identify top-performing assets

Set up and manage conversion tracking using Google Tag Manager, GA4, Meta Pixel, and UTM parameters

Generate weekly and monthly performance reports with actionable insights and recommendations

Collaborate with the content, design, and development team to align campaigns with brand goals

Keep up-to-date with latest trends, policy updates, and best practices in paid advertising

Required Skills & Qualifications:

Bachelors degree in Marketing, Business, or related field

Minimum 2-3 years of hands-on experience in running paid ads on Google & Meta platforms

Strong understanding of Google Ads Manager and Meta Business Suite

Experience in Lead Generation, E-commerce, or App Install campaigns

Proficiency in using Google Analytics (GA4), Meta Pixel, and other tracking tools

Analytical mindset with ability to interpret data and make data-driven decisions

Google Ads Certification and/or Meta Blueprint Certification (preferred)

Knowledge of landing page optimization and basic funnel strategy is a plus