Google Marketing Specialist/Executive

Job Title:

Location:

Department:

Reports to:

About Us

Multibrands International Ltd. is a UK-based company with over 27 years of experience in FMCG, LED lighting, and consumer electronics. Headquartered in central Bradford, we have a strong global presence with offices in the UK, India, and China.

Our newest venture, Techtron, is expanding rapidly into E-Mobility and Smart Electronics, including products like E-Scooters, E-Bikes, EV Chargers, and Dirt Bikes. We are now seeking a forward-thinking AI Expert to help us integrate AI-driven solutions across our operations, marketing, and sales functions.

Role Overview

Techtrons

Key Responsibilities

Campaign Strategy & Execution

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube) across multiple markets.
• Optimise campaigns for ROAS and CPA targets, ensuring maximum efficiency.
• Manage Google Merchant Center for product feed accuracy and optimisation.
• Execute advanced keyword research and develop targeted bidding strategies.
• Implement Google Tag Manager tracking for conversions, remarketing, and event-based triggers.

Optimisation & Testing

• Run A/B tests on ad copy, landing pages, and targeting strategies.
• Improve Quality Scores and ad relevance through data-led adjustments.
• Apply Smart Bidding and AI-powered tools for automated optimisation.
• Ensure campaigns align with SEO efforts for integrated growth.

Analytics & Reporting

• Track performance through Google Analytics 4 (GA4) and produce weekly/monthly performance reports.
• Use data insights to recommend changes to creatives, targeting, and bidding strategies.
• Monitor competitor activity and identify new growth opportunities.

Collaboration

• Work closely with content, creative, and SEO teams to ensure consistency in messaging.
• Coordinate with e-commerce teams for promotions, product launches, and feed updates.
• Align campaigns with Techtron®’s brand identity, premium design language, and advanced features.

Key Requirements

• 3+ years hands-on Google Ads experience managing budgets of £10k+ per month.
• Proficiency with Google Ads, GA4, Google Tag Manager, Google Merchant Center.
• Strong analytical skills with the ability to interpret complex data sets.
• Experience optimising multi-market, multi-language campaigns.
• Knowledge of YouTube Ads and video campaign strategies.
• Proven track record in e-commerce and D2C performance marketing.

KPIs / Success Metrics

• ROAS (Return on Ad Spend) consistently meets or exceeds targets.
• CPA (Cost per Acquisition) reduction while maintaining or improving conversion rates.
• Increased traffic and conversions from high-intent audiences.
• Growth in brand visibility across target search terms.
• Effective integration with SEO, social, and AI-driven content strategic

Why Join Us?

• Shape the AI transformation journey of a global FMCG and smart electronics brand.
• Be a part of an innovation-driven team working on cutting-edge tech adoption.
• Opportunity to work across global markets with exposure to multiple industries.
• A dynamic role with significant room for growth, learning, and leadership.