Google Ads Specialist

As a Google Ads Specialist, you will play a crucial role in helping the company make informed business decisions by utilizing marketing data effectively. Your expertise in Google Ads and Google Analytics will be key in optimizing our marketing strategies. Your primary responsibilities will include maintaining our company's Google Ad accounts, analyzing the performance data to identify patterns and trends, and leveraging this information to enhance the efficiency and usability of our products and services. Additionally, you will be tasked with improving our Google Ads accounts to maximize our return on investment. Key Responsibilities: - Manage all aspects of Google Ad campaigns - Create and optimize ad campaigns and paid search landing pages - Analyze and optimize ad campaigns to increase return on investment (ROI) - Utilize Google Ads for driving various online marketing campaigns - Manage and optimize display campaigns across different devices - Develop PPC strategies to enhance online visibility - Collaborate with a team of marketers, Google Ads specialists, and engineers Qualifications Required: - Degree in digital marketing or a related business field - Proficiency in Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics - Understanding of search engine optimization (SEO) and search engine marketing (SEM) - Google Ads certification - Ability to use Word, Excel, and PowerPoint for generating reports and client presentations This job offers an exciting opportunity to work with a dynamic team of professionals and contribute significantly to the company's marketing success.,