Google Ads Specialist

About Us: PropertyXpo.com

Job Overview:

Google Ads Specialist

Required Skills & Qualifications

• 3+ years

  managing Google Ads campaigns, with at least

  1 year

  focused on real estate or other lead-gen verticals (e.g. education, legal, auto).
• Google Ads Search, Display, and Performance Max certifications via Google Skillshop.
• Strong command of

  keyword research tools

  (Keyword Planner, SEMrush/Ahrefs) and campaign management tools like Google Ads Editor.
• Proficiency in

  GA4, GTM, Looker Studio or Data Studio

  , plus Excel/Google Sheets for bid modeling and pivot analytics.
• Solid

  copywriting acumen

  for ad headlines and CTAs, especially with real estate-specific messaging like bedroom count, ready-to-move, location tags.
• Hands-on experience with

  A/B testing frameworks

  and landing page builders (e.g. Unbounce, WordPress, Instapage).
• Basic understanding of

  HTML/CSS

  to assist developers and debug tracking tags.
• Excellent

  communication

  able to translate performance data into business language for brokers or sales teams.

• Analytical mindset

  and continuous learning attitude; stay updated on Google Ads best practices and real estate shifts (e.g. new PMax features, market pricing changes).

Role & responsibilities

• Paid Media Strategy & Execution
• Plan, execute and manage high-performing campaigns across Google Ads, Meta
• (Facebook/Instagram), LinkedIn and google
• Conduct detailed keyword research, audience targeting, and competitor benchmarking.
• Optimize ad creatives, landing pages, and campaign structures for maximum ROI.
• Performance Tracking & Optimization
• Monitor campaign metrics like CTR, CPA, ROAS, and lead volumes.
• Use tools like Google Analytics, Meta Ads Manager, and CRM platforms to derive actionable
• insights.
• Develop effective retargeting strategies to improve conversions.
• Weekly & Monthly Reporting
• Track and report all ad and social campaign metrics using Google Analytics, Meta Ads Manager
• LinkedIn Campaign Manager, and platform insights.
• Maintain monthly dashboards with learnings, outcomes, and improvement plans.
• Present reports to the marketing head and leadership team.
• Social Media Management & Creative Coordination