Google Ads Specialist

About the Role

Google Ads

Key Responsibilities

• Plan, implement, and manage paid campaigns across

  Google Ads, Facebook and Instagram.

• Conduct

  keyword research, ad copy creation, and competitor analysis

  to maximize performance.
• Develop both short-term and long-term

  PPC strategies

  to meet client/business goals.
• Manage and monitor campaign

  budgets, bids, quality scores, CTR, CPC, and conversions

  .
• Collaborate with the content/SEO team to

  optimize landing pages

  for better ROI.
• Run

  A/B testing

  for ad creatives, targeting, and campaign structures.
• Generate

  weekly and monthly performance reports

  with actionable insights.
• Stay updated with the latest

  SEM/paid advertising trends, tools, and best practices

  .
• Provide creative suggestions for ad copy, creatives, and campaign structuring.
• Work closely with internal teams and clients to align campaigns with larger digital marketing strategies.

Requirements

• 2 years

  of proven experience in

  SEM/PPC campaign management

  .
• Strong expertise in

  Google Ads, Meta Ads Manager.

• Google Ads Certification

  preferred.
• Strong working knowledge of

  Google Analytics, Tag Manager, and reporting dashboards

  .
• Proficiency in

  Excel/Google Sheets

  for campaign tracking and reporting.
• Proven track record of managing

  medium to high-budget campaigns

  with measurable ROI.
• Excellent

  analytical, numerical, and problem-solving skills

  .
• Strong

  communication and presentation skills

  .
• Ability to work independently in a

  deadline-driven environment

  .
• Passion for

  PPC, SEM, and digital marketing

  .

Key Skills

• Google Ads / AdWords
• Meta Ads (Facebook & Instagram)
• PPC Management
• SEM / SEO / SMO
• Keyword Research & Bid Management
• Google Analytics / Web Analytics
• Performance Marketing
• Project & Time Management