Google Ads Manager

Overview:

Key Responsibilities:

1. Google Ads Campaign Management:

• Develop and execute end-to-end Google Ads campaigns, including search, display, video, and shopping campaigns.
• Create compelling ad copy, select relevant keywords, and set up targeting parameters for various campaigns.
• Monitor campaign performance, budgets, and bids to ensure they align with predetermined KPIs.

1. Keyword Research and Optimization:

• Conduct thorough keyword research to identify high-performing and relevant keywords for different campaign types.
• Implement keyword optimization strategies to improve ad relevance, Quality Score, and overall campaign performance.

1. Ad Creative Development:

• Collaborate with the design team to create visually appealing and engaging ad creatives that resonate with the target audience.
• Test different ad formats, headlines, and descriptions to find the most effective combinations.

1. Conversion Tracking and Analysis:

• Set up accurate conversion tracking to measure the effectiveness of campaigns in terms of leads, sales, and other key actions.
• Regularly analyze campaign data to identify trends, insights, and areas for optimization.

1. A/B Testing and Experimentation:

• Design and execute A/B tests to assess the impact of different ad variations, landing pages, and campaign settings.
• Utilize test results to refine strategies and drive continuous improvement.

1. Competitor Analysis:

• Monitor competitor campaigns and strategies to identify opportunities for differentiation and improvement.

1. Budget Management:

• Allocate and manage budgets effectively across different campaigns to achieve optimal ROI.
• Monitor spending patterns and adjust budgets based on performance trends.

1. Reporting and Communication:

• Prepare regular performance reports detailing key metrics, insights, and recommendations for stakeholders.
• Communicate campaign progress, successes, and challenges to the broader marketing team.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of hands-on experience managing Google Ads campaigns, including Google Ads certification.
• Proficiency in Google Ads platform, including campaign setup, keyword research, bidding strategies, and reporting.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with Google Analytics or other analytics platforms.
• Excellent attention to detail and organizational skills.
• Effective communication and collaboration skills.
• Knowledge of broader digital marketing concepts and practices is a plus.

Benefits:

• Competitive compensation package.
• Opportunity to work in a dynamic and collaborative environment.
• Room for professional growth and development.

If you are a Google Ads expert who thrives on driving performance through data-driven strategies, we encourage you to apply and contribute to our continued success in the digital landscape.