Google Ads Expert (Mobile Apps)

3+ years of experience

Key Responsibilities

• Plan, launch, and manage Google App Campaigns (App Install, Engagement, and Pre-Registration).
• Conduct audience and keyword research to reach the right users on Google Search, Play Store, YouTube, and Display Network.
• Optimize ad creatives, targeting, and bidding strategies to achieve installs and lower CPI (Cost Per Install).
• Track and measure campaign performance using Firebase, Google Analytics, and conversion tracking.
• Collaborate with the app development team to align campaigns with product features, updates, and releases.
• Perform A/B testing for ad creatives, placements, and audience segments.
• Stay updated with latest Google Ads features for mobile app promotion.

Requirements

• Proven experience running Google App Campaigns (UAC – Universal App Campaigns).
• Strong knowledge of Google Ads, Firebase, Google Play Console, and app tracking tools.
• Experience in app install and user acquisition campaigns.
• Familiarity with ASO (App Store Optimization) is a plus.
• Google Ads Certification (preferred but not mandatory).
• Strong analytical, problem-solving, and reporting skills.

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Work Location: In person