Google Ads - Expert

Company Description

Ekya is a chain of progressive K-12 schools established in 2010 offering Montessori, Kindergarten, and Grades 1-12, with a curriculum designed to challenge, excite, and engage students. Ekya values both the unity and individuality of their students, and seeks to create empowered human beings instead of just skilled students. The key to creating lifelong learners is teaching them the skill of how to learn, which is why at Ekya knowing how to learn is a skill in itself. The Ekya Schools were inspired by school systems around the world and are determined to make education a memorable experience.

Role Description

This full-time role is for an on-site Digital Marketing Executive (Performance Marketing) located in Bengaluru. This role is responsible for managing and executing all aspects of performance advertising campaigns, managing budgets, testing new acquisition channels, and ensuring proper optimization leading to customer acquisition and retention through the school’s digital channels.

Qualifications

Required

● Bachelor's or master’s degree in Marketing or a related field.

● At least 3 years of experience in digital performance marketing including SEM, Facebook ads, Google Ads, and Programmatic media buying.

● Experience in managing and optimizing performance campaigns across different regions and markets with demonstrated results.

● Proficiency in Google Analytics and other key analysis tools.

● Strong communicative and interpersonal skills to collaborate with the wider marketing team and inform stakeholders.

Preferred

● Experience in A/B testing, personalization, and conversion rate optimization.

● Experience in marketing automation and CRM tools.

● Basic experience in video editing, design, and writing.

● Previous experience in the education sector is a plus.

● Experience working in a fast-paced environment with strict timelines, delivering quality

results.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Schedule:

• Day shift
• Morning shift

Application Question(s):

• Have you worked Closely with Google ads ?
• Write your understanding on Google ads ?
• Why did you choose Ekya Schools ?
• Did you visit the website of Ekya Schools ?
• What is your understanding of the Ekya Brand?
• What aspects of the Ekya’s  brand and values resonate most with you personally ?

Work Location: In person