GN - SONG - MT - Salesforce Marketing Cloud - Consultant

Job Title -

• GN - SONG - MT - Salesforce Marketing Cloud - Consultant

Management Level

Must have skills:Salesforce Marketing Cloud

Good to have skills:Pardot

Job Summary:

• Practice:Strategy & Consulting Global Network Song|Areas of Work:Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem.
• You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities:

As part of the team, you will drive the following:

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
• Experience working on developing business case for campaign strategies, technology solutions
• Ability to conduct fit gap analysis and map platform capabilities to business requirements
• Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
• Well versed with end-to-end marketing processes and campaign life cycle.
• Identifying marketing process improvement opportunities and make recommendations.
• Monitoring trends, analyzing data, to optimize marketing campaigns.
• Strong people management skills: ability to manage stakeholders (client and internal) and projects.

Professional & Technical Skills:

• Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Good consulting and techno-functional experience is preferred.
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Excellent oral and written communication skills
• Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and / or experience in client facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.

Additional Information:

• Overall experience of 6+ years in designing / managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
• MBA from a tier 1 or 2 college.
• Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
• Ability to establish and build on working relationships effectively.
• Experience in working with middle to senior management levels within existing organization / client organizations.