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The Strategy & Consulting Global Network Song Practice Job Title - Copywriter + Analyst + The Strategy & Consulting Global Network Song Practice Management Level: 10 - Analyst Location: Mumbai Must have skills: Static and animated content creation Good to have skills: Basic knowledge of SEO principles, including keyword research and optimization. Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads. Familiarity with social media analytics tools to gauge campaign performance. Job Summary Create engaging and persuasive content for various mediums including websites, social media, email campaigns, and ads. Collaborate with creative teams to develop and visualize compelling campaign ideas. Adapt content for different platforms, ensuring consistency and effectiveness, while maintaining brand guidelines and quality standards. Manage multiple projects, meet deadlines, and stay updated on industry trends. Join our team of SONG who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following: Creative Writing: Craft clear, persuasive, and engaging copy for various mediums, including websites, social media, email campaigns, ads, sales literature, POSMs, and more Develop original ideas & concepts aligned with project briefs, brand tone, and target audiences Conceptualization: Collaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches Work towards creating detailed storyboards and content outlines to visualize concepts before presenting ideas to concerned stakeholders Content Adaptation: Adapt content for different platforms and formats. Ensuring consistency and effectiveness across channels. Localise or tailor message for regional or demography-specific campaigns Editing and Proofreading: Review, refine, and proofread copy to meet quality standards and ensure error-free deliverables Maintain a meticulous eye for detail to uphold brand guidelines in all communications Project Collaboration: Work closely with clients to understand project objectives, tone, and messaging requirements Communicate with stakeholders via calls, chat, or email to align on expectations and deliverables Performance Optimization: Conduct research to stay updated on industry trends, competitors, and audience preferences Integrate feedback from clients or stakeholders to improve and iterate on content Time and Project Management: Manage multiple projects simultaneously, ensuring timely delivery of high-quality work Stay flexible and efficient in fast-paced, deadline-driven environments Compliance and Standards: Ensure all copy adheres to brand guidelines, legal requirements, and compliance standards Maintain documentation of content workflows, approvals, and project histories Brin g your best skills forward to excel at the role: Writing and Editing Tools Content Management Systems (CMS) SEO Techniques Social Media Platforms Analytics Tools Your e xperience counts! Post Graduate or Graduate in Marketing/Advertising or BMM or Other PG Mass Media Degree Candidate with at least 4+ years of hands-on experience on static and animated content creation Must have skills: Static and animated content creation Good to have skills: Basic knowledge of SEO principles, including keyword research and optimization. Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads. Familiarity with social media analytics tools to gauge campaign performance. What's in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everything"from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. Qualifications Experience: Candidate with at least 4+ years of hands-on experience on static and animated content creation Educational Qualification: Post Graduate or Graduate in Marketing/Advertising or BMM or Other PG Mass Media Degree
