Global Marketing Specialist

As a seasoned Marketing Manager at GCI, your role will involve developing strategic marketing plans and overseeing their implementation, execution, and management to support and grow our brand. Your strong leadership skills, combined with strategic and analytical thinking, will be essential for success in this role. You will need to have knowledge and experience in planning, implementing, and tracking Digital Marketing campaigns. Additionally, periodic communication with our USA and Canada teams will be part of your responsibilities. Key Responsibilities: - Develop and implement strategic marketing programs to support and grow the brand - Analyze website performance and optimize web pages for improved search engine rankings (SEO and Google Analytics) - Identify competitors and target audiences to enhance in-person, social media, and website efforts - Prepare and distribute press releases to relevant media outlets - Maintain a database on market trends, competitors" actions, and other relevant factors - Conduct market research to assess the current market position and identify areas for improvement - Create sales support tools such as technical presentations and animations - Explore the use of web-based applications for better internal and external communication efficiency Qualifications Required: - Bachelor's degree in Marketing, Communications, Art, or related field; an undergraduate degree in Engineering or Marketing is preferred - 5 years of experience in diverse Marketing roles, with previous experience in the concrete pipe and iron casting industry being a plus - Proficiency in Google Analytics and SEO data analysis - Ability to create websites, utilize graphics effectively, and design engaging web page layouts - Familiarity with tools and techniques for effective marketing research - Creative thinking combined with strong analytical skills - Proficiency in Microsoft Office software and web browsers - Experience with Voice Of Customer methods - Familiarity with Adobe Creative Suite, Adobe Premier, and/or Final Cut Pro Vision/Audio Editing Software - Strong technical, computer, communication, and interpersonal skills - Excellent verbal and written English communication skills (Note: No additional details about the company were provided in the job description.),