General Manager - Social Media

Role Overview: Mahindra Holidays is on a bold journey evolving into a premium, hospitality-first brand and is seeking a digital storyteller to shape the narrative. As a digital storyteller, you will have the opportunity to define the voice of India's largest leisure hospitality brand across various platforms like Meta, X, YouTube, TikTok, and more. Key Responsibilities: - Craft a distinctive social media vision that integrates lifestyle, design, and the brand ethos - Develop a loyal digital community consisting of travel enthusiasts, influencers, and members - Lead immersive storytelling through reels, AR/VR, live sessions, and podcasts - Take ownership of key performance indicators (KPIs) related to reach, engagement, conversions, and sentiment - Collaborate effectively across PR, brand, and digital teams for the execution of integrated campaigns Qualifications Required: - 10-12 years of experience in social media/digital marketing, with at least 4 years in a leadership role - Prior experience in premium brands, hospitality, travel, or lifestyle sectors - A strategic thinker with a creative mindset and a passion for design - Ability to perceive stories in people, places, and moments and effectively convey them Additional Details: The role offers the following benefits: - Opportunity to travel, create, and lead - Access to resorts across India and worldwide - A culture that values innovation, aesthetics, and premium experiences,