General Manager Sales and Marketing

Key Responsibilities:

Strategic Leadership:

• Develop and execute the company's national and international sales strategy for transformers and Compact Sub-Stations.
• Identify and pursue new business opportunities aligned with company growth objectives, particularly in the

  renewable energy segment

  .
• Plan and manage annual sales budgets, revenue targets, and profitability.

Business Development:

• Build and maintain strong relationships with key clients:

  DISCOMs, SEBs, PSUs, industrial houses, EPC contractors, and renewable energy developers

  .
• Lead bidding and business development efforts on platforms such as GeM, e-Tendering portals, and direct negotiations.
• Expand market share in

  solar parks, wind projects, hybrid systems

  , and BESS-integrated infrastructure.

Sales Operations:

• Lead and mentor the nationwide sales team and regional business managers.
• Coordinate with internal departments (Production, Engineering, Commercial, Design) for timely and quality execution of transformer orders.
• Drive customer visits, key account management, and timely payment realization.\

Marketing & Branding:

• Spearhead branding, marketing communications, and digital campaigns.
• Represent the company in trade expos, IEEMA forums, and

  renewable energy events

  (REI, Intersolar, etc.).
• Maintain a strong sales funnel with structured CRM tracking and client engagement metrics.

Key Requirements:

• Education:

  B.E./B.Tech (Electrical/Mechanical) with an MBA in Marketing (preferred).

• Experience:

  Minimum 10-15 years in Sales & Marketing of Transformers / Power Equipment, with at least 5 years in senior leadership roles.

• Industry Exposure:

  Must have direct experience with

  utilities, EPCs, industrial clients, and renewable energy players

  (solar/wind IPPs, developers, OEMs).

• Knowledge Areas:

  Tendering for solar/wind power projects, BIS/IS/IEC transformer standards, energy storage integration, and regulatory frameworks.

Skills:

• Excellent leadership, communication, and stakeholder management.
• Strong understanding of commercial negotiations, techno-commercial sales, and project lifecycle management.
• Familiarity with CRM tools like Zoho, MS Office, and digital marketing platforms.