GenAI Copywriter

4 - 7 years

4 - 8 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

OLIVER

The Brandtech Group

Role:

Location:

About the role:

Were seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.

What you will be doing:

Creative Writing & Development:


  • Craft compelling narratives and copy using Gen AI tools

  • Maintain premium brand tone of voice across all content

  • Develop innovative approaches to AI-assisted copywriting

  • Create content that resonates with luxury and beauty audiences

  • Ensure emotional connection in AI-enhanced writing


Technical Expertise:


  • Master Gen AI writing tools and platforms

  • Develop sophisticated prompting techniques

  • Optimize AI-generated copy for brand voice

  • Pioneer new approaches to AI content creation

  • Balance automation with creative craft


Content Creation:


  • Write across multiple formats and channels:

  • Social media content

  • Digital advertising copy

  • Website content

  • Email marketing

  • Long-form articles

  • Brand storytelling

  • Product descriptions

  • Campaign concepts


Success Metrics:


  • Writing quality excellence

  • AI implementation effectiveness

  • Content performance

  • Innovation in approach

  • Team collaboration


Required Outputs:


  • Campaign concepts

  • Social content calendars

  • Digital advertising copy

  • Website content

  • Editorial content

  • Brand guidelines

  • Training documentation


Learning & Development:


  • Regular AI tools training

  • Writing craft workshops

  • Industry trends education

  • Best practice sharing

  • Peer learning opportunities


What you need to be great in this role:


  • 4-7 years copywriting experience

  • Proven experience in beauty or luxury sectors

  • Portfolio demonstrating premium writing capability

  • Experience with Gen AI writing tools

  • Track record of successful campaign work


Technical Skills:


  • Advanced Gen AI prompt engineering

  • Understanding of AI content optimization

  • SEO and digital content best practices

  • Content management systems

  • Social media platform expertise


Brand Voice Expertise:


  • Ability to adapt tone for premium brands

  • Understanding of beauty/luxury language

  • Multilayered messaging capabilities

  • Emotional storytelling ability

  • Cultural sensitivity and awareness


AI Writing Capabilities:


  • Advanced prompting techniques

  • Content enhancement and refinement

  • Quality control processes

  • Style guide implementation

  • Innovation in AI applications


Editorial Excellence:


  • Impeccable grammar and style

  • Strong editorial judgment

  • Attention to detail

  • Understanding of regulatory requirements

  • Quality control expertise


Research & Strategy:


  • Trend analysis and implementation

  • Audience insight development

  • Competitive analysis

  • Performance optimization

  • Cultural relevance maintenance


Personal Qualities:


  • Creative thinking

  • Problem-solving ability

  • Collaborative mindset

  • Adaptability

  • Innovation focus


Personal Project Management:


  • Timeline management

  • Stakeholder communication

  • Process optimization

  • Quality control

  • Workflow efficiency


Our Commitment:


  • Access to cutting-edge AI tools

  • Ongoing professional development

  • Flexible working arrangement

  • Creative community involvement

  • Career growth opportunities


Req ID: 15215

#LI-SP1 #LI-Onsite

Our values shape everything we do:

Ambitious

Imaginative

Inspirational

always learning and listening

Results-focused

actively pro-inclusive and anti-racist

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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Oliver Agency logo
Oliver Agency

Advertising Services

London London

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