GA/GTM Specialist

Location: Noida, India

Company: Edvanta Technologies

Work mode: Work from office

Experience: 6 months +

Edvanta is scaling its analytics practice across our websites and partner properties. We are hiring a hands-on specialist to build and maintain a reliable analytics stack that helps our teams make clear, data-backed decisions.

What you will do: -

• Own the end-to-end tracking plan for web and app surfaces. Translate business questions into events, parameters, and KPIs.
• Define clean, extensible data layer schemas and coordinate with developers to implement them across properties.
• Configure and maintain GTM containers, both client-side and server-side. Set up tags, triggers, variables, custom templates, and consent settings.
• Implement and QA GA4 across multiple properties, including event mapping, custom dimensions, audiences, conversions, and cross-domain tracking.
• Manage Big Query export from GA4. Validate data, write SQL to troubleshoot issues, and support downstream reporting.
• Build and maintain Looker Studio dashboards for marketing, product, and leadership stakeholders.
• Configure and analyze Microsoft Clarity. Turn heatmaps and session recordings into actionable insights.
• Partner with marketing teams to run A/B tests in Adobe Target.
• Create analytics decks and weekly reports that highlight trends, anomalies, and recommendations.
• Establish QA checklists and alerting for releases.

Must have skills: -

• Practical knowledge of GA4 and GTM, including data layer design and event modeling.
• Experience with GTM server-side setup and maintenance. Familiarity with Cloud Run, App Engine is a plus.
• Strong testing and debugging habits. Comfort with browser dev tools, network requests, and common analytics QA workflows.
• Working knowledge of Big Query and basic SQL for validation and analysis.
• Ability to translate findings into clear business recommendations.
• Comfortable coordinating with engineers and non-technical stakeholders.

Good to have: -

• Experience with Adobe Target activities and reporting.
• Familiarity with Meta, Google Ads, and other platforms Conversion APIs.
• JavaScript fundamentals for writing custom HTML tags and parsers.
• Experience with UTM governance and campaign taxonomy.
• Exposure to server-side tagging architectures, caching, and security.