Full Stack Growth Marketer

Job Description:

We are looking for a results oriented Full Stack Growth Marketer to join the Sri Yatra team (Devotional Travel).

You will be responsible for cracking GTM for Sri Yatra, a new business vertical in the zero to one stage. This will involve analysing the market, defining experiments, managing performance marketing (agency), content strategy and delivering growth on a Week on Week basis.

Be prepared to think like an entrepreneur, taking full ownership of your work. We expect this person to be a self starter and with a strong bias for action.

Key Responsibilities:

• Analyse the devotional travel market to identify marketing gaps and underserved needs

• Design multiple GTM experiments with the aim to get fast answers and identify channels

• Experiment to get answers on - channels, content mediums, communication, creatives and products

• Run multiple experiments in parallel, wind down or double down on experiments based on KPIs

• Track and optimise Contribution Margin 2 (CM2) to ensure sustainable investment in growth

• Figure out a category defining content marketing strategy

• Manage our performance marketing agency to ensure ROI and value for money

Qualifications:

• very strong First Principles thinking

• Proven experience in growth marketing, growth hacking, performance marketing

• Strong understanding of GTM strategies, experimentation and performance tracking

• Strong analytical ability, interpreting data and making informed decisions

• Clean, concise communication

• Minimum 2-3 years experience in growth marketing

Culture Fit:

• High Agency and bias for action. Identifying problems and solving problems without being told to

• User Obsession and Empathy. Always thinking user first and taking decisions accordingly