Freelance Marketing Consultant

Background/Experience

• Prior 3-5 years of experience in growth-stage startups or consumer internet companies (preferably in e-commerce, fintech, or savings platforms).
• Strong track record of delivering measurable growth (acquisition, engagement, retention, brand awareness).
• Exposure to B2C marketing (user acquisition, digital campaigns, influencer marketing).
• Experience in building or advising performance marketing + brand marketing strategies.

About the Role

Skillset

• Deep understanding of digital channels (SEO/SEM, social, influencer marketing, referral programs, email, content, PR).
• Ability to define positioning & messaging tailored to Indian consumer behavior.
• Strong analytical mindset data-driven decision making, campaign ROI measurement.
• Knowledge of gift card / rewards / fintech ecosystem would be a plus.
• Network with agencies, influencers, and corporate gifting partners is an advantage.

Engagement Type

• Strategic guidance + execution oversight (not just advisory).
• Should be comfortable working hands-on with a lean team.

Expected Outcomes (90-day horizon)

• Define marketing roadmap for growth (user base, corporate gifting, referrals).
• Set up scalable campaign playbooks (digital + offline).
• Establish a measurement framework for marketing ROI.
• Provide clarity on brand positioning and communications.

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