Freelance Brand Strategist Consultant for Suyu Skincare & Wellness Brand

Job Title: Freelance Brand Strategist Consultant for Suyu Skincare & Wellness Brand

Project Overview:

We&aposre seeking a skilled freelance brand strategist consultant to develop a comprehensive brand strategy for our Suyu skincare and wellness brand. The ideal candidate will have experience in creating effective brand strategies that drive business growth and resonate with target audiences.

Key Responsibilities:

- Conduct market research and competitor analysis to inform brand strategy

- Develop a unique brand positioning and value proposition for Suyu

- Create a brand identity framework, including messaging, tone, and visual direction

- Define target audience personas and develop strategies to engage with them

- Collaborate with our team to ensure seamless implementation of the brand strategy

Requirements:

- 15 years of experience in brand strategy and consulting

- Proven track record of successful brand strategy projects

- Strong understanding of the skincare and wellness industry (or willingness to learn)

- Excellent communication and project management skills

- Ability to work independently and deliver high-quality results under tight deadlines

Delivarables

1. Market Feasibility Report:

- Analysis of market gap for premium products in the skincare and wellness industry

- Assessment of potential impact on existing brand and customers

- Recommendations on whether launching premium products is feasible for SUYU

2. Launch Strategy Report:

- Storytelling, pricing, and customer journey strategy for the premium product line

- Brand positioning and messaging framework

3.Actionable Insights and Recommendations:*

- Facilitated brainstorming sessions (online) to generate ideas and discuss findings

- Deliverable format: written report, presentation, or a combination of both

These deliverables will provide SUYU with a comprehensive understanding of the feasibility and potential impact of launching a premium product line, as well as a clear roadmap for successful implementation.

Project Timeline:

- Immediate start

- Estimated project duration:2 weeks.