Founding Marketing Officer

Job Title: Founding Marketing Officer (FMO)

Location:

Role Overview

Founding Marketing Officer (FMO)

hands-on, execution-first role

Key Responsibilities

1. Founding Marketing Strategy & Vision

• Define the companys

  brand positioning, messaging, and marketing roadmap

  .
• Build a strong, differentiated brand in a competitive market.
• Align marketing strategy with business goals and revenue targets.

2. Go-To-Market (GTM) & Launch Execution

• Plan and execute

  city-wise and area-wise launch strategies

  .
• Drive early traction through hyperlocal, digital, and on-ground campaigns.
• Own launch campaigns, partnerships, and promotional strategies.

3. Customer Acquisition & Growth

• Own

  user acquisition, retention, and engagement metrics

  .
• Manage performance marketing across:
• Google, Meta, app installs, local ads
• Optimise CAC, LTV, funnel conversion, and ROI.
• Design referral, loyalty, and repeat-order programs.

4. Brand, Content & Communication

• Build brand identity, tone of voice, and storytelling.
• Oversee content across:
• App, website, social media, ads, PR, and offline assets
• Manage influencers, local partnerships, and community marketing.

5. Data-Driven Marketing & Analytics

• Set up dashboards and KPIs for all marketing activities.
• Use insights to continuously improve campaigns and messaging.
• Run A/B tests on creatives, offers, and funnels.

6. Team Building & Agency Management

• Hire and manage the first marketing team (digital, content, design, growth).
• Work with creative, media, and PR agencies as needed.
• Build a high-ownership, execution-focused marketing culture.

7. Founder & Stakeholder Collaboration

• Work closely with the

  CEO, Product, Operations, and Technology teams

  .
• Translate customer insights into product and growth improvements.
• Present marketing strategy and results to investors and board members.

Required Skills & Experience

Marketing & Growth Expertise

• Proven experience building brands or growth engines in

  startups or high-growth companies

• Strong knowledge of:
• Performance marketing
• App growth & ASO
• CRM, retention & lifecycle marketing
• Experience managing marketing budgets and ROI

Leadership & Founder Mindset

• Strong ownership and execution bias
• Comfortable working with ambiguity and rapid changes
• Ability to think strategically and execute tactically
• Excellent communication and storytelling skills

Preferred Background

• Experience in

  food delivery, hyperlocal, e-commerce, marketplace, or consumer tech

• Previous role as

  FMO, Growth Head, or Marketing Lead

• Experience scaling a brand from

  early traction to the growth stage

Compensation & Equity

• Competitive founding-stage salary

• Meaningful equity / ESOPs

• Direct ownership of brand and growth outcomes
• High-impact leadership role with long-term upside