Channel partner appointment & Business generation  Screening potential distributors & Sub – dealers appointment in the list of selected towns  Following a daily / weekly plan for market visit  Communicate trade schemes to these retailers & enroll them in these offers for increasing business.  Get all the painters enrolled in Pragati app.  Generating a business of >10Lacs per month. Demand Generation:  Retailer conversion with focused visits & demand generation activities – shop meets / kiosks / contractor meets, painter & sub dealer meet.  Getting CCD machines installed as per the laid guidelines of the company. Focus on non-KNPL dealers.  Communicate user offers to the Sub Dealers and ensure its success. Monitor progress at regular intervals.  Enroll painters in Pragati program, closely monitor their sale & ensure non – users become users.  Organize & conduct user meets at pre-selected retailers  Ensure planogram at Sub Dealer counter.  Identify areas with low penetration and ensure expansion. Reporting and Field Support on BTL activities:  Provide competition market intelligence to reporting manager (TSO / TSE).  Increase in shop visibility by putting up POS and always maintaining a prominent product display all time at retailers.  Conduct product demos at dealer shops & meets.  Execute marketing offers / program at these selected outlets.

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