Field Marketing Executive

As a Field Marketing Executive at Margadarsi Chit Fund Pvt Ltd., a trusted financial services company within the Ramoji Rao Group, your role will involve driving field marketing initiatives in Coimbatore, Tiruppur, Salem, Erode, Karur, Tiruchirappalli, and Madurai. You will be instrumental in enhancing customer acquisition and retention strategies through your efforts. **Key Responsibilities:** - Identify and cultivate potential markets and leads within the assigned geography to enhance outreach and sales. - Design and implement targeted field marketing campaigns aligned with company's growth objectives. - Collaborate with the sales team to optimize lead conversion through effective communication and strategy alignment. - Conduct detailed market research to identify trends and opportunities for adapting marketing tactics. - Maintain accurate records of customer interactions and prepare insightful reports for management analysis. - Engage with stakeholders to understand customer needs and preferences comprehensively. - Monitor and analyze the performance of field marketing initiatives to ensure objectives are met or exceeded. - Ensure compliance with company's policies and regulations during field operations. **Qualifications and Skills:** - Proven ability to generate leads through strategic and tactical field marketing initiatives (Mandatory skill). - Strong communication skills essential for engaging potential customers and conducting presentations (Mandatory skill). - Proficiency in canvassing and direct marketing techniques to reach diverse customer segments (Mandatory skill). - Experience with market research tools for effective demographic data gathering and analysis. - Knowledge in CRM software to proficiently manage customer relationships and interactions. - Familiarity with social media advertising to enhance brand visibility and engage target audiences. - Ability to utilize digital analytics tools for evaluating campaign performance and adapting strategies. - Competence in budget management to ensure optimal allocation and utilization of marketing resources. --- Please note that the company, Margadarsi Chit Fund Pvt Ltd., is a 62-year-old company and part of the Ramoji Rao Group, offering diversified financial solutions across Telangana, Andhra Pradesh, Karnataka, and Tamil Nadu. With 122 branches and a workforce of 1,001 to 5,000 employees, Margadarsi is headquartered in Hyderabad. For more information, you can visit their website at www.margadarsi.com.,