Field Marketing Executive

Roles and Responsibilities:

• Conduct thorough market research to identify opportunities, trends, and competitor analysis that drive marketing initiatives.
• Plan, implement, and monitor successful marketing campaigns that align with business objectives and target audience expectations.
• Keep abreast of industry trends, competition, and new opportunities.
• Produce various literatures, signage, merchandise, and other materials to be used at field marketing events.
• Create localized content and promotional materials that resonate with the target audience.
• Act as the point persons for outside, inside and partner sales teams.
• Track market and company sales performance.
• Work closely with marketing teams to create programs.
• Generate leads and drive sales.
• Gather and report customer intelligence to sales teams.
• Develop marketing plans.
• Manage vendor contracts.
• Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
• Create programs that drive brand loyalty.
• Need to achieve weekly/monthly targets based on company policy.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 1+ years of proven experience in field marketing or similar role.
• Strong understanding of local market dynamics and consumer behavior.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills.
• Experience with marketing automation tools and CRM software.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Language:

• Tamil (Preferred)

Work Location: In person