Feild executive

Job Description – Field Marketing Executive (Hospital)

The Field Marketing Executive is responsible for promoting hospital services, building relationships with doctors, clinics, corporates, and communities, and driving patient footfall through on-ground marketing activities. The role involves field visits, brand awareness, lead generation, and supporting the hospital’s business development goals.

Roles & Responsibilities1. Business Development & Relationship Management

• Visit doctors, clinics, diagnostic centers, and pharmacies to promote hospital services.
• Build and maintain strong relationships with referral doctors and healthcare providers.
• Engage with corporates, schools, and community organizations for tie-ups and health camps.
• Collect and maintain referral data for patient conversions.

2. Marketing & Promotion

• Execute hospital marketing campaigns, events, and promotional activities in the field.
• Distribute brochures, pamphlets, and other marketing materials.
• Organize health camps, medical awareness programs, and wellness check-up drives.
• Identify new marketing opportunities and suggest strategies for patient acquisition.

3. Branding & Awareness

• Increase hospital brand visibility in the local community.
• Ensure hospital branding at partner clinics, pharmacies, and diagnostic centers.
• Collect market intelligence about competitor hospitals and their activities.

4. Lead Generation & Conversion

• Generate leads from field visits and follow up for conversion.
• Track and report patient inflow from referral sources.
• Support in achieving hospital revenue targets through marketing activities.

5. Reporting & Coordination

• Prepare daily/weekly visit reports and submit to the marketing manager.
• Coordinate with the hospital management team for campaign execution.
• Maintain proper documentation of marketing activities and expenses.

Key Skills Required

• Strong communication & interpersonal skills.
• Good knowledge of healthcare marketing and hospital services.
• Ability to build and maintain professional relationships.
• Negotiation and persuasion skills.
• Willingness to travel extensively for field activities.

Job Types: Full-time, Fresher

Pay: From ₹23,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Experience:

• feild marketing : 1 year (Preferred)

Work Location: In person