Fashion Designer - Casual Shirts

Role & responsibilities

1. Trend & Market Research

- Monitor global and domestic fashion trends, colors, patterns, and silhouettes specific to casual shirts.
- Conduct seasonal market surveys, competitor analysis, and store visits to identify emerging styles. - Translate trend research into mood boards and seasonal design directions.

2. Concept Development & Design Creation

- Design and develop seasonal collections aligned with brand identity and target customer preferences.
- Create theme boards, color palettes, and storylines for each season. - Develop original prints, embroidery designs, and wash effects suitable for casual shirts.

3. Technical Design & Sampling

- Prepare detailed tech packs with design sketches, measurements, trims, and fabric details.
- Coordinate with the sampling unit for prototype development and ensure samples meet design intent. - Fit garments on live models or mannequins, making necessary corrections for perfect fit and finish.

4. Fabric & Trim Selection

- Source and select suitable fabrics, washes, buttons, threads, and trims.
- Work with suppliers and mills to develop custom fabrics or prints where required.

5. Cross-Functional Collaboration

- Work closely with merchandising, sourcing, and production teams to ensure designs meet quality, cost, and delivery targets.
- Participate in vendor meetings and provide design guidance during production.

6. Presentation & Approvals

- Present design concepts, samples, and seasonal collections to management for review and approval.
- Incorporate feedback while maintaining design integrity.

7. Production Support

- Support production teams during bulk manufacturing to ensure adherence to design specifications.
- Resolve any design-related issues that arise during production.

8. Documentation & Database Maintenance

- Maintain an organized database of designs, fabric swatches, trims, and approved samples.
- Archive seasonal collections for reference and future development.