Facebook Marketing Expert

As a Meta Ads Expert, you will be responsible for building and managing performance-driven campaigns on Meta (Facebook & Instagram). Your role will involve developing and implementing data-driven performance strategies, setting up tracking infrastructure, creating and optimizing custom audiences, and analyzing campaign performance. Additionally, you will collaborate with creative and strategy teams, execute A/B tests, and stay updated with Meta platform changes and best practices. Key Responsibilities: - End-to-end ownership of Meta (Facebook & Instagram) ad campaigns - Develop and implement data-driven performance strategies - Set up tracking infrastructure (Pixel, Conversion API, custom events) - Create and optimize custom audiences and retargeting funnels - Analyze campaign performance, prepare insights, and present reports - Collaborate with creative and strategy teams for ad copy and visuals - Execute A/B tests, allocate budgets, and scale winning campaigns - Stay up-to-date with Meta platform changes, ad policies, and best practices Qualifications Required: - 1+ year of hands-on experience with Meta Ads (strategy + execution) - Deep understanding of Facebook Ads Manager, pixel setup, attribution models - Strong command of conversion tracking (GTM, GA4, Events Manager) - Proven ability to scale campaigns and hit performance KPIs - Strong analytical skills and performance reporting capabilities - Experience with eCommerce, D2C, or high-velocity service-based campaigns (preferred) Genix offers the following benefits to its employees: - Lead campaigns for premium national and international brands - Work with a performance-first team driving 60 Cr+ in media spend - Direct exposure to advanced marketing stacks and tools - Structured growth path with regular performance reviews - Vibrant office culture in our Jaipur HQ Capital High Street In addition, employees can enjoy perks such as: - In-office mentorship from top-tier performance marketers - Performance incentives and clear KPIs - Opportunities to work across creative, automation, and analytics - Access to industry tools, training, and advanced learning resources,