Job
Description
Role & responsibilities Ecommerce Strategy Development: Lead the development and implementation of ecommerce strategies aimed at increasing online revenue, improving customer acquisition, and enhancing the digital shopping experience. Analyze market trends and competitor strategies to identify new opportunities and industry best practices. Manage the online sales funnel and conversion optimization efforts. Platform Management: Oversee the day-to-day operations of ecommerce platforms (e.g., Shopify, Magento, Amazon, WooCommerce, or custom solutions). Ensure the ecommerce website is optimized for performance, user experience, and functionality. Collaborate with IT teams to troubleshoot and resolve technical issues related to the online store. Track and report on Amazon account health, including product reviews, seller feedback, and performance metrics (e.g., ODR, late shipment rate). Ensure compliance with Amazons policies and guidelines. Digital Marketing Collaboration For Ecommerce: Work closely with the marketing team to develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media ads. Optimize online advertising spend and performance by closely monitoring KPIs (key performance indicators). Title Tags: Craft unique, keyword-rich title tags for each product page to improve visibility on search engines. Meta Descriptions: Write compelling and clear meta descriptions to increase click-through rates (CTR) from search engine results pages (SERPs). Product Descriptions: Ensure each product has a detailed, unique, and SEO-optimized description. Avoid generic or duplicated content, as search engines may penalize such pages. Keywords: Conduct keyword research and integrate targeted keywords into product titles, descriptions, image alt texts, and URLs. Image Optimization: Compress images without losing quality, include descriptive alt text with keywords, and ensure they load quickly to enhance both SEO and user experience. Structured Data (Schema Markup): Implement structured data like Product Schema to provide search engines with more detailed information about your products (e.g., price, availability, ratings). Product Management & Inventory Coordination: Ensure products are correctly listed, categorized, and optimized for search on ecommerce platforms and improving organic ranking, conducting market research, uploading high-quality A+ content, resolving violations, ensuring account compliance, and contacting Amazon Seller Support to resolve issues. Work with supply chain and inventory teams to ensure product availability, timely deliveries, and accurate stock levels. Analytics & Reporting: Monitor and report on ecommerce performance, identifying areas for improvement and growth. Use web analytics tools (Google Analytics, etc.) to analyze customer behavior and make data-driven decisions. Develop and deliver regular performance reports, providing actionable insights to senior leadership. Customer Experience Optimization: Continuously enhance the customer journey, ensuring seamless, intuitive, and engaging experiences across all touchpoints. Implement strategies to improve customer retention, satisfaction, and loyalty through the online channel. Analytics & Reporting: Monitor and report on ecommerce performance, identifying areas for improvement and growth. Use web analytics tools (Google Analytics, etc.) to analyze customer behavior and make data-driven decisions. Develop and deliver regular performance reports, providing actionable insights to senior leadership. Customer Experience Optimization: Sponsored Products Ads: Increase visibility by running ads that appear in search results. Sponsored Brands Ads: Use these to show multiple products in your brand and drive more traffic to your store. External Traffic (Off-Amazon Traffic): Social Media Marketing : Drive traffic from platforms like Facebook, Instagram, or TikTok to your Amazon product pages. Influencer Partnerships : Collaborate with influencers or bloggers to promote your product and link directly to Amazon. Email Campaigns : Use your email list (if you have one) to drive traffic to your Amazon listings. Generate daily, weekly, and monthly performance reports for Amazon listings, sales, and key performance indicators (KPIs). Track and analyze product performance, conversion rates, and customer behavior on Amazon. Provide reports on inventory status, order performance, and product visibility. Campaign Performance Analysis: Monitor and evaluate Amazon advertising campaigns (Amazon PPC, Sponsored Products, Sponsored Brands). Report on ad spend, ROAS (Return on Ad Spend), and overall advertising performance. Provide recommendations on campaign optimization, keyword targeting, and bid adjustments. Inventory & Order Management Reporting: Monitor stock levels and forecast potential stock outs or overstock situations based on sales data. Report on FBA (Fulfilled by Amazon) performance, inventory turn, and shipments. Ensure product listings are accurate and optimized for performance, updating stock, price, and availability as necessary. Cross-Functional Collaboration: Collaborate with the ecommerce and marketing teams to implement insights into Amazon listing optimization, product launches, and promotions. Work with inventory management to track and optimize stock levels for high-performing products. Reporting Tools Management: Utilize Amazons data tools (Amazon Analytics, Amazon Seller Central Reports, etc.) to extract and compile data. Familiarity with third-party tools like Helium 10, Jungle Scout, or DataHawk for additional reporting and competitive analysis.
