Executive-Social Media

Isprava Group is a leader in Indias luxury holiday home market, catering to a discerning clientele through two primary verticals:

Isprava - Luxury Home Development Design, construction, furnishing, and management of sophisticated holiday homes that seamlessly blend heritage, modernity, and sustainability.

Our distinguished client base includes renowned business leaders, legendary sports personalities, and celebrated artists from across the globesuch as Kris Gopalakrishnan (Co-Founder, Infosys), Sunil Gavaskar (Legendary Cricketer), and Farah Khan (Bollywood Filmmaker and Writer), among others.

Isprava is backed by marquee investors, including some of the worlds largest family offices such as Godrej and Piramal, alongside other reputed global professionals.

Headquartered in Mumbai, our projects span premium destinations such as Goa, Kasauli, Alibaug, and more exotic locations in India.

With significant growth planned over the coming years, Isprava offers an exciting opportunity for entrepreneurial professionals who thrive in a flat, agile, and fast-paced work environment.

For more information visit www.isprava.com

Designation:

BU:

Dept.:

Location:

Key Responsibilities

• Develop and execute social media strategies to drive brand awareness, engagement, and lead generation across Instagram, Facebook, LinkedIn, YouTube and other platforms relevant to the luxury sector.
• Curate, create, and schedule high-quality, visually compelling content by creating a comprehensive content strategy (posts, stories, videos, reels etc) that aligns with the brand positioning with a clear focus on brand building and community engagement
• Collaborate with creative teams to produce engaging content, ensuring all posts are consistent with the brand's aesthetic, tone, and voice.
• Monitor social media trends, influencers, and trending activities relevant to the luxury lifestyle space, providing actionable insights for ongoing improvements and content direction.
• Manage photo, drone and video shoots for completed homes and new locations to be used across platforms
• Identify and work with production houses and freelancers locally to shoot content within quick turn around times
• Metrics for growth : Develop and implement strategies to increase followers, lead generation, engagement rates, and brand loyalty, focusing on quality over quantity.
• Respond promptly and professionally to inquiries, comments, and direct messages while ensuring a high level of brand prestige and exclusivity.
• Track and analyse performance through analytic tools (Google Analytics, Social Media Insights, etc.), providing regular reports on engagement, traffic, and conversion metrics.
• Relationship building: Cultivate relationships with key influencers and luxury brand advocates to increase brand visibility and reach.
• Oversee content planning with a focus on brand building campaigns, product launches, and exclusive events, ensuring seamless execution and brand cohesion.

Key Requirement:

Education:

Any graduate.

Technical Skills:

• 3-5 years of relevant experience managing social media for premium or luxury brands (luxury real estate, hospitality or lifestyle)
• Deep understanding of luxury aesthetics, content nuances, and customer psyche

Personal Traits:

• Excellent command of visual storytelling, copywriting, and content curation
• Strong eye for design, brand tone, and content quality
• Ability to multitask and work under tight deadlines without compromising on finesse
• A keen interest in photography, styling and editing with a good network of production houses and freelancers

Preferred Experience

• Prior work with luxury influencers, tastemakers, and high-net-worth communities
• Understanding of luxury positioning, tone, and customer journey
• Familiarity with content curation, collaborations, and elevated brand partnerships
• Basic knowledge of paid social campaigns and boosting strategy

Reporting to:

Direct Report (if any):