Executive - SEO

Job Description

Role & responsibilities Develop SEO strategy plans/roadmaps Drive increased organic traffic and analyze performance across websites. Prepare website technical audits including website ranking analysis, Inbound Link and Off Site SEO analysis, Meta Tag Text coding analysis, competitor SEO analysis and site activity analysis. Conduct research and identify on-page requirements to drive visibility, traffic acquisition, on-site conversions and/or content engagement Use keyword research, competitive analysis, and historical performance metrics to develop recommendations Review website crawl reports, and analytics reports to come up with strategies to improve indexation Review web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps. Work with our internal resources to prepare, plan, and execute link building and content marketing strategies • Provide results assessments on a regular basis to brand management, website development to ensure getting positive results Partner with IT, front-end developers, and content managers to implement on-page SEO optimizations. Develop necessary SEO components, including title tag, Meta description, headline 1 (article title), closing statement, and overall ensuring the content piece utilizes the SEO keyword to its full strength. Monitor ongoing SEO performance of all current content pieces as well as new additions. Provide ongoing recommendations to help enhance SEO ranking. This may include recommending copy changes to current content pieces as they were not fully re-optimized for launch. Skills: Proven experience and familiarity with Google Search Console, Google Analytics. Comfort working with data, formatting reports in PowerPoint or Google Slides. Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights Know about SEO best practices • Understanding of SEO as it relates to accessibility guidelines/requirement Qualifications: Graduate + MBA Marketing (specialized in Digital Marketing) Google AdWords & Analytics Certified PREFERRED Work Experience: 2yr 5yr