Executive - SEO

Role Overview

Responsible for boosting organic visibility, ranking, and traffic for assigned Aparna Enterprises Ltd verticals. This includes website optimization, keyword strategy, content guidance, technical SEO maintenance, and continuous performance tracking for a trading platform (e-commerce) dealing with home design and building solutions and services.

Key Responsibilities

A. On-Page SEO

• Conduct keyword research for website pages, blogs, product pages, and landing pages.
• Optimize meta titles, descriptions, headers, and content.
• Ensure proper keyword placement and density.
• Collaborate with content team for SEO-driven content briefs.
• Update internal linking structure for better crawlability and engagement.

B. Technical SEO

• Perform monthly website audits for:
• Core Web Vitals
• Mobile responsiveness
• Page speed
• Schema markup
• Broken links & crawl errors
• XML sitemap optimization
• Maintain SEO hygiene across both vertical websites.

C. Off-Page SEO

• Build high-quality backlinks (white-hat only).
• Manage guest blogs, niche directory submissions, citations.
• Monitor backlink profile & disavow toxic links.

D. Local SEO

• Manage GMB listings for both verticals.
• Optimize local keywords, reviews strategy, and NAP consistency.

E. Reporting & Analysis

• Monthly SEO performance reports.
• Competitive SEO analysis.
• Keyword tracking for rankings, volume shifts & opportunities.

KPIs / Performance Metrics

1. Increase in Organic Traffic (MoM & QoQ)

2. Improvement in Keyword Rankings

3. Increase in Organic Leads / Conversions

4. Increase in Domain Authority (DA/DR)

5. Reduction in Page Load Time / Core Web Vitals improvement