Executive - Media Planning

1 - 5 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As an Executive in Media Planning at Havas India, you will play a crucial role in maximizing the impact of advertising campaigns for clients by utilizing various media channels. Your responsibilities will include conducting primary and secondary research, selecting appropriate genres and channels based on reach, share, affinity, clutter, and stickiness, scheduling plans for greater visibility, supporting the team in planning and optimization, tracking and reporting on client activities, formulating television reports, analyzing competitors" activities, and assisting in releasing campaigns effectively. Additionally, you will be responsible for monitoring campaign delivery, working on pitch presentations, evaluating plans using BARC data, and carrying out day-to-day data analysis for clients. The ideal candidate for this role should have 1-2 years of agency experience and a post-graduate degree or diploma in Advertising, Marketing, or Communication. Preferred skills include research and analytical thinking, excellent written and verbal communication, proficiency in MS Office, and knowledge of software such as BARC, IRS, and MAP. Havas India is a network that encompasses 21 agencies, specialized divisions, and strategic alliances within the realms of media, creative, and health & wellness communications. With its unique Village model, the network is integrated across multiple locations in India, comprising over 2000 professionals and associates. Havas India has been recognized for its growth, agility, and industry accolades, including being certified as a Great Place To Work twice in a row and winning prestigious awards such as Campaign Asia-Pacific Agency of the Year and e4m Indian Marketing Awards. To learn more about Havas India and stay updated on the latest news, visit https://in.havas.com/ and follow Havas India on social media platforms.,

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