Executive Marketing – Influencer & Collaboration

Key Responsibilities:

• Strategy Development: Design and implement a comprehensive influencer marketing strategy that aligns with overall brand objectives and marketing goals.
• Influencer Identification: Research and identify potential influencers across various platforms (Instagram, YouTube, etc.) who resonate with our brand and target demographics.
• Campaign Management: Oversee the planning, execution, and evaluation of influencer campaigns, ensuring they meet performance metrics and budget constraints.
• Relationship Building: Cultivate and maintain strong relationships with influencers, agencies, and other partners to foster collaboration and long-term partnerships.
• Content Collaboration: Work closely with influencers to develop engaging content that highlights our products and fits their unique style and audience.
• Analytics and Reporting: Monitor campaign performance, analyse data, and provide insights to optimize future strategies. Prepare regular reports on key metrics and ROI.
• Market Trends: Stay up to date with industry trends, emerging platforms, and competitor activities to ensure our influencer marketing efforts remain competitive and innovative.

Experience:

· 4-6 years of experience in influencer marketing, preferably within the skincare, personal care, or cosmetic care industries.

· Proven track record of successful influencer campaigns and a robust network of industry contacts.

· Strong understanding of social media platforms and digital marketing trends.

· Excellent communication, negotiation, and interpersonal skills.

· Ability to work independently and manage multiple projects simultaneously.

· Creative thinker with a passion for beauty and wellness.

Technical Skills:

· Social Media Platform Proficiency

· Influencer Marketing Tools & Analytics

· Data Analysis

· Use of AI for conceptualizing design thinking

· Market Research and Competitor Analysis

Creativity & Attention to Detail:

· A keen eye for aesthetics and details to produce high-quality & relevant content.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Work Location: In person