Executive

Job Description

Job Summary: We are seeking a highly skilled and analytical Web Analytics Specialist to join our growing team. The ideal candidate will be instrumental in collecting, analyzing, and interpreting web data to provide actionable insights that drive business growth and improve user experience. This role requires a deep understanding of various analytics platforms, particularly Google Analytics (GA4), Google Tag Manager (GTM), and Adobe Analytics, along with a strong ability to communicate complex data findings to diverse audiences. Key Responsibilities: Analytics Implementation & Configuration: Design, implement, and maintain robust web analytics tracking solutions using Google Tag Manager (GTM) for Google Analytics 4 (GA4), and other relevant platforms. Configure and manage Adobe Analytics implementations, ensuring data accuracy and consistency. Work with development teams to ensure proper tagging, data layer implementation, and tracking code deployment across websites and digital properties. Conduct regular audits of analytics implementations to identify and resolve tracking issues, data discrepancies, and ensure data integrity. Stay up-to-date with the latest features, best practices, and changes in Google Analytics (GA4), Google Tag Manager, Adobe Analytics, and other relevant analytics technologies. Data Analysis & Reporting: Develop and generate custom reports and dashboards in Google Analytics, Adobe Analytics, and other visualization tools (e.g., Looker Studio, Tableau) to monitor key performance indicators (KPIs) and provide actionable insights. Analyze website and app performance, user behavior, conversion funnels, and campaign effectiveness. Identify trends, patterns, and opportunities for optimization based on data analysis. Conduct A/B test analysis and provide recommendations for website and campaign improvements. Strategic Insights & Communication: Translate complex data into clear, concise, and actionable recommendations for stakeholders across various departments (Marketing, Product, UX/UI, Sales). Present findings and insights effectively to both technical and non-technical audiences, influencing data-driven decision-making. Collaborate with internal teams to define tracking requirements, establish KPIs, and ensure analytics solutions align with business objectives. Tag Management & Optimization: Manage and optimize tags within Google Tag Manager, ensuring efficient and error-free tracking. Implement event tracking, custom dimensions, custom metrics, and other advanced tracking functionalities.