Executive : Branding

Company Description

Motherhood is a specialty hospital chain with 24 hospitals across 11 cities in India, providing world-class comprehensive women and child healthcare in a homely and comfortable environment. Known for compassionate and efficient service, Motherhood is dedicated to enhancing every aspect of a woman’s life through excellence. We offer holistic care for women from puberty through old age and ensure young children receive high-quality pediatric healthcare. Our state-of-the-art technology and infrastructure guarantee an experience of the highest quality.

Role Description

This is a full-time on-site role for an Executive: Branding, located in Bengaluru. The Branding Executive will be responsible for developing and implementing branding strategies, managing brand communications, and ensuring consistent brand messaging across all channels. Day-to-day tasks include coordinating with marketing teams, analyzing market trends, conducting brand audits, and monitoring the effectiveness of branding initiatives.

Qualifications

• Conceptualizing and implementing BTL activities to communicate brand presence & increase footfalls / generate leads to the unit.
• Activations in residential welfare association.
• Activations in schools & colleges.
• Activation in commercial spaces.
• Close co-ordination with corporate creative teams on requirements of unit level collaterals.
• Close coordination with in-house doctors & PR agencies for articles / journals /blogs,Brand promotional activity.
• In-house patient engagement activities like- Baby Shower etc.
• Work with doctor referral marketing team, by taking part in the arranged events and by supporting with required marketing collaterals as and when required.
• Bachelor's degree in Marketing, Business, Communications, or related field