Employer Branding Specialist (Contractual Role) with Cummins India!

Job Title: Employer Branding Specialist (Contractual Role)

Location:

About Cummins India:

strategic and creative Employer Branding Specialist

About the Role:

Talent Acquisition (TA)

Key Responsibilities:

• Design and implement employer branding strategies aligned with TA goals, including lateral and campus hiring.
• Lead

  recruitment branding initiatives for campus hiring

  , including pre-placement engagement, digital outreach, and on-ground visibility.
• Build and maintain strong relationships with universities, student bodies, and placement cells to enhance Cummins Indias brand presence.
• Collaborate with TA, HR, and Communications teams to create compelling content for social media, career sites, job boards, and internal platforms.
• Drive employer brand campaigns across digital and offline channels to attract top talent.
• Partner with recruitment marketing teams to enhance candidate experience and drive pipeline quality.
• Monitor and analyze branding metrics to assess campaign effectiveness and optimize future initiatives.
• Manage relationships with external agencies, vendors, and media partners for creative execution and amplification.
• Stay updated on industry trends and competitor branding strategies to ensure differentiation and innovation.
• Leverage strong professional networks within the employer branding and campus hiring ecosystem to amplify reach and visibility.

Qualifications & Experience:

• 3 - 8 years of experience in

  Employer Branding

  ,

  Talent Acquisition

  , or

  Communications

  (internal/external).
• Strong understanding of recruitment processes, candidate lifecycle, and campus hiring dynamics.
• Demonstrated success in developing and executing employer brand strategies across multiple platforms.
• Excellent storytelling, content creation, and stakeholder management skills.
• Strong networking capabilities within the employer branding and campus hiring ecosystem.
• Familiarity with recruitment marketing tools, social media platforms, and employer review sites.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Note:

contractual position