Role & responsibilities Appointing CFA, Sales Representatives and Distributor after scouting local markets and taking feedback Implementing monthly sales plan along with sales schemes Forwarding inputs for next months sales plan and sales forecast to ASMs Collecting competitor pricing and send it to Commercial department Collecting & preparing sales data regarding primary & secondary sales Analyzing secondary sales on a weekly basis Studying distributor wise performance data and submit to ASM Taking stock data from distributors and arriving at the secondary sales Visiting the distributor/trade market Monitoring pricing (Price to Trade/Retailer) and PTD (Price to distributor) Approach new retailers to buy & regular interaction with the retailers Convince the outlet to by all SKUs & check visibility of the products in all stores Cold calling for getting new distributors & distributor evaluation and short listing SR appointment, train & guide SR in market & ensuring the team receives incentive Collect daily report of SR, Review of achievement & tracking the performance Coordinate ATL & BTL activities Collect & convey competitors scheme, new launch & price information and recommend changes in own scheme Decide where to push the SRs to increase coverage