Email Marketing Executive

Job Description

WeAssemble is looking for an Email Marketing Executive to support and build marketing communications. We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment. This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units. Responsibilities Control and direct the email marketing channel, as well as the related analysis Create engagement strategies based on an understanding of customer needs and intent. Support the execution of automated lead generation programs Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform. Marketing Automation Platform expert Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals. Take ownership of marketing technology platforms Analyse and report on the performance of channels and campaigns. Make it easier to report on marketing impact. Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns. Ensure that email permissions are followed. Implement best practices for email marketing. Aid in the evaluation of new innovative opportunities to increase engagement and/or results. Keep up to date with changes/developments in the IT sector through self-learning, training, and research Desired Candidate Profile 1+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo.io or we connect etc Must be able to demonstrate a high level of marketing automation Excellent communication skills written, verbal, presentation Proven ability to work in a collaborative environment as well as being a motivated, self-starter Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results. Report on critical email and marketing automation campaign metrics Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns Support the execution of automated lead generation programs Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities Monitor the campaigns and make necessary changes to generate the lead.