Email Campaign

As a Specialist- Email Campaigns, your role involves leading the planning, execution, and optimization of email marketing initiatives. You will be responsible for drafting compelling email content, managing campaign schedules, and ensuring effective audience targeting using Salesforce/Pardot. Being detail-oriented and creative is key to driving engagement, conversions, and retention through email campaigns. Key Responsibilities: - Develop and manage end-to-end email marketing campaigns, including various types such as promotional, transactional, onboarding, and retention-focused emails. - Own the email calendar to ensure timely delivery aligned with product launches, marketing initiatives, and seasonal events. - Draft clear, engaging, and brand-aligned copy for emails. - Design supporting graphics and visual elements using tools like Canva, Adobe, or similar to create visually appealing, mobile-responsive email templates. - Maintain and optimize audience lists based on user behavior and engagement. - Implement personalized and automated email flows to enhance user experience. - Monitor key email metrics and generate performance reports for actionable insights. - Maintain list hygiene and best practices for high deliverability. Requirements: - Bachelor's degree in Marketing, Communications, or related field. - 5+ years of experience in email marketing or digital campaign management. - Proficiency with email marketing platforms. - Strong copywriting and editing skills with attention to detail. The company does not provide additional details in the job description. Please share your resume to ssangar@scale-healthcare.in. Benefits: - Provident Fund Schedule: - Night shift Work Location: In person,