E-Commerce Business Executive

About SHAY

SHAY is a fast-growing, design-led lifestyle kitchenware brand available across Amazon, Flipkart,

Myntra, Blinkit, and our own Shopify website. As one of the leading brands in the ceramic

tableware category, we are now expanding into broader kitchenware and home categories. With a

focus on premium design, quality, and everyday functionality, SHAY is redefining how India cooks,

serves, and shares food.

Role Overview

We are seeking a Business Manager to lead and expand our business across all online marketplaces, with a primary focus on Amazon. The ideal candidate will be responsible for driving sales, managing marketplace business, growing the website business and ensuring smooth operations in the backend.

This role combines analytical thinking with operational execution across all online channels.

Key Responsibilities

1. Amazon Business Growth

• Plan and execute growth strategies to scale sales and profitability on Amazon India.
• Manage end-to-end

  Amazon Seller Central

  operations listings, pricing, reviews, and ad campaigns.
• Optimize product titles, bullets, keywords, and A+ content for organic ranking and conversions.
• Track and optimize

  listing health, account health

  , and

  brand store updates

  .
• Coordinate with warehouse team for

  FBA stock planning

  (replenishment, ageing, storage cost control).
• Analyze category trends, competitor data, and pricing to identify opportunities for growth.
• Plan for key sale events (Great Indian Festival, Prime Day, etc.) deals, coupons, offers, and inventory readiness.
• Understanding of the amazon ad universe

  SP/SB/SD campaigns.

2. Website

• Oversee website catalog and pricing on

  Shopify

  ; manage offers, collections, and banners.
• Do growth hacking to drive traffic to website.
• Monitor website KPIs: sessions, conversion rate, AOV, and abandoned carts.
• Integrate product visibility across Google Merchant, Meta, and influencer campaigns.

3. Operations and Logistic

• Ensure smooth flow between

  warehouse, marketplaces, and logistics partners

  .
• Maintain a central inventory tracker to avoid stockouts or overstocking.
• Monitor dispatch accuracy, packaging standards, and returns.
• Coordinate with customer support for timely issue resolution and feedback tracking.

4. Reporting and Analytics

• Maintain and present weekly dashboards on

  sales, ad spends, and profitability by SKU

  .
• Conduct regular performance reviews campaign reports, keyword rank movement, etc.
• Identify

  revenue leakages, negative margins, or high return products

  , and suggest corrective action.

Required Skills

• Proven experience managing

  Amazon Seller Central

  and growing brand sales.
• Strong analytical skills with proficiency in

  Excel/Google Sheets

  , keyword tools, and ad dashboards.
• Working knowledge of Shopify,

  Flipkart Seller Hub, and Shiprocket

  .
• Comfortable with data-driven decision-making and campaign experimentation.
• Understanding of e-commerce logistics, pricing strategy, and product lifecycle management.
  

Personal Attitude

• Ownership mindset: can independently drive sales and solve operational problems.
• Detail-oriented and process-driven.
• Excellent communication, coordination, and analytical thinking.
• Thrives in a fast-moving, entrepreneurial environment.