E-Commerce Ads Manager

Location: Bengaluru Experience:

34 years (must have direct, hands-on experience running Amazon Marketing Services (AMS)/Amazon Ads and Flipkart Ads campaigns) Employment type: Full-time

Role Summary We're hiring a hands-on Performance Marketing Manager to own paid marketplace advertising across Amazon and Flipkart. You will plan, execute, optimize and scale PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, Flipkart PCA/PPC and equivalent), drive sustainable sales growth and control ACoS/ROAS while improving organic visibility and conversion across SKUs. This is a tactical + strategic role requiring direct day-to-day campaign management, keyword & catalog optimization, plus crossfunctional coordination with catalog, operations and creative teams.

Key Responsibilities

Build and operate marketplace ad strategy for Amazon and Flipkart (campaign structure, bidding, budgets, keyword and product targeting).

Create, launch and manage Sponsored Products, Sponsored Brands, Sponsored Display, Amazon Stores, DSP or other programmatic placements and Flipkart PCA/Premium/Performance campaigns.

Day-to-day campaign optimization: bid management, negative keyword hygiene, placement & targeting adjustments, budget pacing and scaling.

SKU-level profitability management manage ACoS, ROAS, TACOS and contribution to GMV while aligning with brand/seasonal promotions.

Keyword research, search-term mining, and ASIN harvesting to improve discoverability and organic ranking.

Design experiments (A/B creative, bidding strategies, day-parting, promotions) and own performance testing roadmap.

Coordinate with catalog, pricing, supply-chain and creative teams for listing optimization, deals, coupons and storefront updates.

Weekly and monthly reporting: insights, budget recommendations, and roadmap for scale. Automate reports and maintain dashboards.

Must-have (Non-negotiable)

34 years total experience in performance marketing with direct, hands-on management of Amazon Ads/AMS and Flipkart Ads campaigns.

Proven record of managing marketplace ad spends and meeting ACoS/ROAS targets.

Strong Excel / Google Sheets skills (pivot tables, VLOOKUP/XLOOKUP, formulas) and experience building/consuming campaign dashboards.

Comfortable with Seller Central / Vendor Central / Flipkart Seller Hub / Flipkart Ads Manager flows, campaign creation, bulk operations and reporting

. Analytical mindset ability to translate data into action; experience with A/B testing and experimentation.

Nice-to-have

Experience with Amazon DSP, programmatic display or retargeting.

Familiarity with marketplace intelligence tools (Helium 10, Sellics, Jungle Scout, Perpetua, Teikametrics) or Flipkart analytics tools.

Experience coordinating with creative teams for A+ content, storefronts and video ads.

Required Technical / Platform Skills

Amazon Advertising (Sponsored Products / Brands / Display / Stores) day-to-day and bulk operations. Flipkart Ads (PCA / Performance / Catalog promotions) and Flipkart Seller Hub familiarity.

Reporting & analytics: Excel / Google Sheets, basic SQL or BI tool experience (Power BI / Looker / Tableau) preferred.

Familiarity with marketplace reporting metrics: ACoS, TACoS, ROAS, CTR, CR, CPC, CVR and LTV attribution concepts.

KPIs / Success Metrics (First 612 months)

Achieve target ACoS / ROAS per assigned categories / SKUs.

Grow ad-driven GMV while maintaining/improving contribution margin.

Improve conversion rate and organic rank lift for priority SKUs via combined paid + listing optimizations. Reduce wasted spend (irrelevant search terms, low-performing placements).

Deliver repeatable campaign playbooks and dashboards to automate reporting and scaling.