Display Analyst

2 - 6 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: You will be responsible for supporting the execution and reporting of programmatic advertising campaigns, demonstrating an understanding of the programmatic ecosystem. Your role will involve working closely with senior team members to meet client objectives, pulling reports, analyzing campaign performance, and ensuring proper tracking and measurement. Key Responsibilities: - Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms. - Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement. - Work closely with senior team members to meet client's objectives. - Pull reports from multiple platforms, analyze, and update them on campaign performance reports. Qualifications Required: - 2+ years of experience in a campaign management role in advertising and online media marketing. Video ad experience is an added advantage. - Understanding and knowledge of DSPs or SSPs (e.g. DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking). - Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required. - Basic understanding of pixel and pixel management. - Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising. - Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required. - Experience in an analytical, results-oriented environment with external customer interaction. - Attention to detail and a sense of accountability is required. Additional Information: You will work as a member of the team and cross-functional teams, lead/own internal & vendor meetings and communication, possess an aptitude for basic mathematical concepts, excellent verbal and written communication skills, prioritize tasks, meet all deadlines while producing quality, aggregate and communicate data to support recommendations, follow through on assigned tasks with minimal supervision, have a passion and curiosity for media, brands & digital activation, and be flexible to work across different time zones/shifts (including night shift). (Note: Omitted the company-specific details as they are not relevant for the job description),

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