Director of Landing Pages & CRO

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About Vysta

$100M+ in annual Google Ads spend

We're building one of the fastest, most technically proficient landing page and CRO departments in the performance marketing space designed to ship fast, test constantly, and deliver measurable lifts in conversion efficiency while staying airtight on ad policy, compliance, and accessibility.

performance UX, analytics, and growth

The Mission

increase profitable scale for paid traffic

You'll define the vision, processes, and standards for how landing pages are created, tested, and optimized across 50100+ e-commerce clients. You'll collaborate closely with Paid Media leadership to lift Quality Score, reduce CPAs, and compound client growth.

What You'll Own

• Leadership & Org Design:

  Build and lead a multi-pod Conversion Ops team (CRO leads, designers, copywriters, and developers). Define standards, capacity, and SLAs for 100+ monthly LP launches.

• Testing & Optimization:

  Architect and enforce an experimentation framework statistical rigor, sample sizing, win-rate tracking, and learning systems.

• Policy & Compliance:

  Ensure every page passes FTC native-ad disclosure, Google Ads destination requirements, and WCAG 2.2 AA accessibility standards.

• Analytics & Measurement:

  Own Enhanced Conversions, UTM schema, and offline conversion imports; maintain full visibility across GA4, GTM, and Looker dashboards.

• Performance & Quality:

  Enforce Core Web Vitals budgets (LCP, INP, CLS) and ensure all launches meet ad relevance and user-experience thresholds.

• Tooling & Infrastructure:

  Evaluate and implement the right stack from Instapage/Webflow for fast iteration to Builder.io/Next.js for scale.

• Cross-Team Collaboration:

  Partner with Paid Media, Client Services, and Creative to map ad-to-LP message alignment, campaign tracking, and iteration cycles.

• Compliance & Risk Management:

  Maintain >98% compliance pass rate across FTC, accessibility, and Google Ads policies.

What Success Looks Like in 90 Days

• Two Conversion Pods producing

  50+ monthly launches

  (advertorials, listicles, PDPs).

• Clear, measurable lift in

  Quality Score components and conversion rates

  .

• 98%+ pass rate on policy and accessibility checks.

• Launch of

  Design System v1

  (Figma + builder components) and department SOPs.

• Monthly Experiment Review published with learnings and velocity metrics.

Ideal Candidate Profile

• 710+ years

  leading CRO or landing page teams at a performance agency or high-volume DTC brand.

• Deep experience in

  Google Ads

  ,

  GA4/GTM

  ,

  Enhanced Conversions

  , and

  offline conversion imports

  .

• Proven ability to build and scale teams (CRO, design, dev, analytics).

• Mastery of

  UX heuristics

  ,

  ad-to-landing-page alignment

  , and

  testing discipline

  (A/B, MDE, statistical significance).

• Fluent in

  FTC disclosure, Google Ads policy, accessibility (WCAG 2.2)

  , and

  Core Web Vitals

  .

• Exceptional

  project management and prioritization

  balancing speed, experimentation rigor, and compliance.

• Strong

  stakeholder management

  and leadership presence.

Why Join Vysta

• Build a landing page and CRO engine from scratch inside a high-velocity performance agency.

• Work directly with leadership overseeing

  $100M+ in ad spend

  .

• Have real influence over strategy, standards, and team design.

• Be part of a culture that values

  speed, precision, and clarity

  .

• Competitive compensation, leadership track, and long-term growth opportunity as the department scales.