Job
Description
We are seeking a dynamic Director of Martech Solutions to spearhead the strategic advancement of our email campaign services across diverse business sectors. This pivotal role will be at the nexus of business strategy, marketing technology, and capability incubation, shaping the trajectory of how we deliver Martech solutions at scale. As a strategic catalyst, you will craft the vision and roadmap for our Martech offerings, design solution frameworks that align with client transformation requirements, and establish a center of excellence that enhances capability, ensures consistency, and propels business expansion. Your key responsibilities will include: Strategic Ownership & Visioning: - Crafting the strategic roadmap for email marketing and campaign operations within the Martech ecosystem. - Collaborating with business leaders, client teams, and product owners to identify opportunities for innovation and develop unique value propositions. - Advocating for Martech evolution within the organization, securing support from leadership and fostering alignment across functions. Solution Design & Innovation: - Designing impactful and scalable solutions for email-centric Martech services, incorporating automation, personalization, and platform proficiency. - Adapting business objectives into solution frameworks and modular offerings that can be deployed across various industries and regions. - Infusing innovation by incorporating AI/ML applications, campaign intelligence tools, and advanced analytics into our services. Practice Development & Capability Building: - Establishing and overseeing the Email Campaign Practice as a strategic capability center equipped with tools, standards, playbooks, and governance structures. - Developing competency models and talent strategies that align with evolving client needs and technological advancements. - Implementing internal learning programs, certifications, and knowledge-sharing initiatives in collaboration with the Learning & Development team. Business Enablement & Growth Support: - Serving as a consultative advisor to business leaders and client executives, aiding them in identifying growth opportunities, market trends, and platform potentials. - Playing a key role in strategic engagements by offering expertise, solution insights, and scalability frameworks without sales targets. - Guiding the onboarding of new accounts and expansions by integrating established solutioning and delivery practices. Governance & Strategic Measurement: - Establishing strategic KPIs and maturity metrics for the Martech practice to gauge capability adoption, reusability, and innovation impact. - Conducting regular reviews with leadership to realign strategies, allocate resources effectively, and highlight innovation-driven successes. - Ensuring compliance with regulatory standards and preparing for future changes such as GDPR, cookie policies, and platform updates. Qualifications: - 12-15 years of experience in Martech strategy, campaign technology, or digital transformation, including at least 5 years in a leadership or practice-building capacity. - Profound knowledge of email campaign platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud, Oracle Eloqua) and Martech stacks. - Demonstrated expertise in solution innovation, capability scaling, or establishing centers of excellence. - Strong consulting and influencing skills to collaborate effectively with diverse stakeholders and senior management. - Visionary mindset with the ability to balance strategic direction and operational execution. Success Metrics: - Establishment of Martech Practice as a strategic differentiator across business units. - Adoption of unified, scalable solution frameworks across delivery centers and client accounts. - Enhanced capability maturity and accelerated innovation adoption in campaign services. - Contribution to visible business growth, platform leadership, and value creation for clients.,
