Director, Growth Initiatives

As the Director of Growth Initiatives at Praan Health in Bangalore, India, you will play a pivotal role in driving the growth and expansion of the organization. Praan Health is India's pioneering full-stack healthcare platform focused on preventing and reversing chronic conditions in aging adults, with a unique approach of empowering children worldwide to proactively care for their parents in India through various healthcare services. Your primary mission will involve collaborating closely with the founder to spearhead high-velocity growth experiments across different facets of the business, including product funnels, operations, and content. You will be instrumental in building new distribution channels through strategic partnerships, referrals, community engagement, and local hubs. Additionally, you will be responsible for launching innovative initiatives and scaling successful projects, aiming to extend Praan Health's reach globally and establish valuable partnerships within the healthcare ecosystem. To excel in this role, you must possess a deep entrepreneurial spirit, exhibit self-directedness, and demonstrate a proactive approach to problem-solving. Your ability to think critically, identify growth opportunities, and forge partnerships that drive meaningful outcomes will be essential. Furthermore, your proficiency in leveraging content, community building, and brand-focused strategies for growth, coupled with a results-oriented mindset focused on impact measurement, will be key to your success in this position. Your responsibilities will encompass leading and expanding influencer/creator marketing campaigns, developing and enhancing referral and affiliate programs, as well as launching offline Go-To-Market (GTM) initiatives targeting specific segments such as senior events, apartment partnerships, and diaspora programs. Collaborating cross-functionally with various teams within the organization, including content, product, and clinical teams, will be integral to achieving collective goals and fostering growth. This role is not a typical 9-to-5 job with predefined functions; rather, it offers a dynamic and autonomous environment where you can drive initiatives independently. It is not a top-down, agency-style role but requires a hands-on approach to execution and a willingness to take ownership of projects. You will have the opportunity to contribute to a mission-driven organization with vast growth potential, shape the trajectory of a groundbreaking company, collaborate with a team comprising seasoned professionals from clinical, content, and product backgrounds, and make a tangible difference in the lives of individuals and families globally.,