Director Creative Strategist

What Youll Do

Brand Strategy Development:

• Lead the development of earned-first creative strategies for key client accounts, ensuring they are both culturally and brand-relevant
• Turn clientsbusiness & communications challenges into actionable insights that inspire your colleagues and clients towards original ideas

Client Partnership and Servicing Support:

• Collaborate with client servicing teams to develop comprehensive outreach strategies across earned, owned, and paid channels
• Present strategic recommendations to senior clients with confidence and clarity, demonstrating a deep understanding of their business objectives and communications needs

New Business Development:

• Support high-value pitch opportunities with creative insights, ideas and planning
• Cross-functional Collaboration:
• Collaborate with Bursons PR, digital, creative, content, and analytics teams to develop and deliver cohesive and compelling creative campaigns
• Facilitate brainstorming sessions and workshops to foster a culture of creativity
• Mentor junior team members in strategic thinking and planning

Trend Analysis and Insights:

• Keep up to date with developments across earned, owned and paid channels in order to make the best use of them in client campaigns
• Stay abreast of cultural, social and consumer trends to inform strategic planning and decision-making

Experience That Contributes To Success

• Minimum 12 years of experience in creative strategy and brands with a focused development on earned-first, PRable ideas
• Experience in a leading PR, digital, or creative agency is preferred
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to our clients C-suite
• Strong analytical skills and proficiency in strategic planning tools and frameworks
• Multi-sector experience across tech, healthcare, BFSI, enterprise services, lifestyle, and entertainment
• Proven track record of award-winning campaign development in India7