Director - Creative and Content

Role Overview: At PhonePe, we value creating a conducive environment for you to excel at work every day. As a Director - Creative and Content, you have the opportunity to lead and shape the creative voice of India's leading fintech company. Your role involves developing and executing a comprehensive creative and content strategy that aligns with PhonePe's brand vision and business objectives. You will oversee the entire creative lifecycle, establish a content marketing function, recruit and mentor a high-performing team, and be the ultimate guardian of PhonePe's brand messaging. Key Responsibilities: - Develop and execute a comprehensive creative and content strategy aligned with PhonePe's brand vision and business objectives. - Oversee the entire creative lifecycle, from concept to execution, for various high-impact assets including on-app merchandising, CRM communications, brand campaigns, social media content, and more. - Establish a content marketing function within PhonePe, creating thought-provoking blog posts, high-quality video content, SEO-optimized pages, impactful product marketing content, and category education initiatives. - Recruit, mentor, and develop a high-performing team of creative and content professionals, fostering a culture of excellence and continuous learning. - Be the guardian of PhonePe's brand messaging, tone of voice, and visual identity across all communication channels and touchpoints. - Collaborate closely with Product, Marketing, Business, and Growth teams to deliver creative solutions that drive user engagement and tangible business outcomes. - Stay updated on industry trends and best practices, challenging the status quo to set new benchmarks for creative excellence. - Manage external creative and content agencies effectively when necessary, ensuring high-quality, on-brand output. Qualifications Required: - You bring 20+ years of groundbreaking experience in the creative business, with expertise in traditional advertising and cutting-edge content for digital media channels. - Demonstrated experience in building, scaling, and leading high-performing creative and content teams within fast-paced environments, ideally in consumer tech or fintech. - Exceptional storytelling abilities with a keen understanding of crafting compelling narratives. - Passion for coaching, developing talent, and inspiring creativity. - Comfortable leveraging data to inform creative development and optimize content performance. - Highly collaborative with the ability to articulate creative vision effectively to stakeholders. - Bachelor's degree in Advertising, Marketing, Communications, Fine Arts, or a related field. Additional Company Details: Working at PhonePe offers numerous benefits including medical insurance, wellness programs, parental support, mobility benefits, retirement benefits, and other perks. It provides a work environment that encourages creativity and offers opportunities to take on roles beyond a defined job description.,