Director, B2B Marketing

Mastercard

13 - 18 years

30 - 35 Lacs

gurugram

Posted:2 days ago| Platform:

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Skills Required

marketing digital marketing marketing strategy branding business growth market research advertising research messaging

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview

The Director of Marketing, South Asia is a key enabler of business growth. The individual will develop a comprehensive Business unit marketing strategy to increase preference among cardholders and prospects and build programs & assets that establish Mastercard as the undisputable brand of choice with issuing and merchant partners.
Specifically, the individual would be responsible for helping to grow Mastercards footprint in the region by staying on top of changing market, customer and consumer dynamics and trends and creating marketing strategies that deliver direct revenue to the business either via new card acquisition or spend increases. This candidate will also look at how we increase our relevance in across several demographics and build a segmented marketing strategy & plan.
The individual will employ innovative thinking and thought leadership to develop scalable sponsorships and campaigns that link to cardholder passions. Through the creation and delivery of a comprehensive marketing strategy, the individual will own branding, positioning, social and digital marketing initiatives.

Role

In partnership with the VP of Marketing, the Director of Marketing will define the local marketing strategy, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
The right candidate will
Lead the development of a localized marketing strategy to enhance Mastercards relevance and resonance across Indias diverse consumer segments and partner landscape.
Define and implement a compelling market positioning framework that aligns with Mastercards global brand while tailoring messaging to India's cultural and business dynamics.
Collaborate with regional marketing, product, and government relations teams to drive visibility, advocacy, and strategic outreach across priority verticals.
Identify scalable monetization opportunities including local and global sponsorships and drive tangible results for banks/issuing partners & the Mastercard brand in the market
Provide direction to Mastercard marketing staff or agency staff on the design/development of promotional marketing materials, including all ATL and BTL activity. Make decisions and adjustments based on results of program performance measurement and evaluation

All About You

You are a creative marketer, excited by innovation and a fantastic communicator ?
You have a proven track record of establishing integrated marketing plans across India that that leverage synergies between marketing channels and deliver measurable impact
You have 13+years of marketing experience and at least 3 years of people management experience
You thrive in matrixed environments and can navigate ambiguity

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