Digital Operations and CRM Manager

Company Description

Chetanya Career Consultants is a leading organization offering services in IELTS, PTE, TOEFL, German Language, French Language, Study Visa, and Career Counseling for countries like Canada, USA, UK, Australia, and Europe. Our experts provide guidance and training to help individuals achieve their study and career goals.

Job Title: Digital Operations and CRM Manager

Job Summary:

We are seeking a highly organized and tech-savvy professional to manage our CRM systems, digital marketing campaigns, website operations, and cross-functional processes. The role requires strong coordination across departments, vendor management, and the ability to streamline workflows through technology-driven solutions. The ideal candidate will have hands-on experience with CRM/HRMS platforms, digital campaigns, automation tools, and operational enablement.

Key Responsibilities:

• CRM & HRMS Management
• Manage implementation, customization, and ongoing support for CRM and HRMS platforms.
• Collect and analyze requirements from teams; coordinate with vendors for development and issue resolution.
• Provide training and real-time support to internal users.
• Digital Marketing & Campaign Management
• Plan and execute campaigns across Meta Ads and Google Ads for lead generation and awareness.
• Integrate campaigns with CRM systems, ensuring real-time lead flow.
• Track performance (CTR, CPL, ROI) and optimize campaigns for maximum impact.
• Social Media & Content Workflow
• Coordinate content planning, scheduling, and publishing across social media channels.
• Draft engaging copy (titles, descriptions, hashtags) to enhance visibility and engagement.
• Streamline team workflows using dashboards and scheduling tools.
• Website Ownership & Performance
• Oversee website uptime, performance, and security.
• Supervise developer tasks (content uploads, plugin management, SEO optimization).
• Ensure seamless execution of new features and campaign-driven updates.
• Cross-Functional Operations
• Act as SPOC between internal teams and vendors.
• Optimize workflows to reduce bottlenecks and increase efficiency.
• Support large-scale strategic projects (LMS, automation tools, integrations).
• Training & Team Enablement
• Conduct training/refresher sessions for new tools or workflows.
• Mentor team members and provide solutions for operational challenges.

Required Skills & Qualifications:

• Strong experience with CRM platforms.
• Hands-on knowledge of HRMS systems and employee management tools.
• Proven expertise in Digital Marketing Google Ads, Meta Ads Manager.
• Familiarity with Marketing Automation Tools (API integrations).
• Website management skills (WordPress, CMS, SEO basics, server monitoring).
• Social Media Management content scheduling, publishing, copywriting.
• Strong analytical skills for performance tracking and optimization.
• Excellent communication, stakeholder management, and vendor coordination.
• Problem-solving mindset with ability to handle crisis and troubleshoot issues.
• Project management & cross-team coordination abilities.

Preferred Qualifications:

• 47 years of experience in Digital Operations, CRM Management, or Marketing Automation roles.
• Exposure to multi-branch or franchise operations.
• Ability to work in fast-paced environments and handle multiple priorities.

Interested candidates can DM their CVs

9034029717

(Bhavna Sharma -Sr. HR Recruiter